The Story of MeatOut Through the Years
Since 1985 MeatOut has grown into the world’s largest annual grassroots educational campaign dedicated to removing meat, and more, from our plates. On March 20th, compassionate people from all over the world, including the U.S. and more than 20 countries, welcome spring by hosting events to honor the animals. Several countries have launched their own MeatOut websites with the purpose of helping consumers all over the world evolve to a more wholesome, non-violent, plant-based diet.
The activities have ranged from simple information tables, exhibits, food samplings, and cooking demonstrations to elaborate receptions and festivals. In past years, members of Congress and their staff were treated to an annual plant-based lunch in Washington DC. Dozens of governors and large city mayors issued MeatOut proclamations. The MeatOut message has been promoted on billboards, bus display cards, TV ads, and scores of letters to the editors of local newspapers. Check out the MeatOut headlines through the years.
MeatOut draws broad public support from animal, environment, and consumer protection advocates, health care providers, educators, and public interest advocates. They’re moved by concerns about the inherent cruelty to animals, threat to public health, and environmental devastation associated with intensive meat production and consumption.
A number of health advocacy organizations and celebrities have followed the MeatOut lead:
Center for Science in the Public Interest, American Cancer Society, National Cancer Institute, and American Heart Association have launched their own campaigns promoting consumption of plant-based foods.
Johns Hopkins University has launched a program promoting Meatless Mondays, a global movement that encourages people to reduce meat in their diet for their health and the health of the planet.
Paul McCartney credits MeatOut for his own MeatFree Mondays campaign.