Date(s) - 03/21/2019 - 03/22/2019
10:00 am - 8:00 pm



Event hosted by ProVeg International.

Tickets are now on sale!

New protein is one of the most discussed topics in the global food industry, but until now there hasn’t been an international conference in Europe featuring the most important developments in plant-based and cultured animal products.

The ProVeg New Food Conference will be a unique event focusing on consumer acceptance of these new foods, shaping the changing European food industry, and raising positive media attention and public awareness around the issue. We also want to promote networking among our industry partners and stimulate critical discussion. To this end, we will be bringing together international stakeholders from the food industry, along with startups, investors, social and natural scientists, as well as the media, politicians and consumer organisations.

We will host expert speakers and cover topics such as: clean meat, cellular agriculture, consumer behaviour and recent changes in the European landscape.

With thanks to our sponsors Rügenwalder Mühle and Simply V.

Day 1 – Plant-Based Protein:

Dr. Hanni Rützler
Expert on Nutritional Science, health psychologist

Lisa Feria
CEO of Stray Dog Capital
Expert on investment and venture capital

Joep van Straalen
Co-founder of NextFoods
Expert on food markets and supply chains

Caroline Zimmer
CEO of Simply V
Expert on plant-based dairy alternatives

Prof. Dr. Atze Jan van der Goot
Wageningen University
Expert on food process engineering

Kelly Witwicki
Co-founder of Sentience Institute
Expert on consumer acceptance

Claire Smith
CEO of Beyond Investing
Expert on investing in plant-based businesses

Julia Schneider
Head of V-Label Germany
Expert on food labelling

David Ingemar Hedin
Senior foods analyst at Euromonitor
Expert on innovative food markets

Armando Perez-Cueto
University of Copenhagen
Expert on design and consumer behavior

Day 2 – Cell-Based Protein:

Sebastian Joy
Co-founder and CEO of ProVeg International
Expert on the global plant-based movement

Dr. Mark Post
CSO Mosa Meat
Expert on Clean Meat

Dr. Arianna Ferrari
Consultant at the Adelphi Research and Advisory Institute and the Futurium Institute Berlin

Dr. Chris Bryant
University of Bath
Expert on consumer acceptance of clean meat

Dr. Cor Van der Weele
Wageningen University
Expert on bioethics

Dr. Hanna Tuomisto
University of Helsinki
Expert on sustainable food systems

Benjamina Bollag
CEO and Co-founder HigherSteaks
Expert on cultured meat startups

Visit Official Event Website